Prior to Creative Resources Group/CRG Auto, Peters marketing was scattered, without a consistent brand style or message. Online, they employed multiple digital vendors, but didn’t know the real return that each service delivered.
Creative Resources Group/CRG Auto first performed an in-depth ROI analysis, measuring each digital element. The data allowed us to streamline Peters media, eliminating under-performers, reducing the overall budget, and creating a new blended marketing strategy coordinating only the most effective traditional and digital medias.
To separate Peters from strong competition in the market, CRG developed an all-new creative approach combining clean graphics, whimsical elements, and an unforgettable ending. The new style and signature tagline was a driving force in re-establishing the Peters of Nashua brand. CRG’s 2016 “I Pick Peters” campaign was even honored with the prestigious Telly Award.
Today, over 7 years later, CRG continues to innovate, evolving Peters look and feel as well as their media strategy to keep pace with market conditions and the industry. This combination of stand-out creative and consistent, measured media helps Peters Honda and Peters Nissan to earn a spot at the top of customers’ consideration lists again and again.
“More than professional expertise, CRG is responsive, always up for new challenges, and absolutely reliable. Their innovative strategy and creative approach redefined the Peters brand in 2016 and continues to evolve today, helping us meet the demands of an ever-changing market.” – Peggy Proko Weisman (President)
