Toyota of Braintree

The Message

CRG Auto’s Switch It Up jingle is the foundation for all Toyota of Braintree campaigns, including their annual Anniversary Sale. Whether customers want to move from one brand to another, one dealership to another, or one vehicle to another, Switch it up applies to all of them.

The Result:

Coupled with a consistent broadcast media strategy, the versatile Switch It Up song and tagline continue to resonate with customers and produce results. Toyota of Braintree easily maintains their place among New England’s top 10 Toyota dealerships.