Copeland Automotive Group

Key Projects and Services:

  • Strategic Marketing and Media
  • Creative Concept Development
  • Video Production
  • Custom Jingle/Audio Production

Project Spotlight: Strategic Marketing

Creative Resources Group/CRG Auto began working with Copeland in 2005, just after they opened the doors to their new Toyota facility in Brockton.

Things began to change in the early to mid-2010’s when CRG’s market and consumer research found that trust in brands had dropped significantly. People were tired of misinformation and integrity was becoming a new form of competitive advantage.

To capitalize on this, CRG created “Count on Copeland.” More than a campaign, Count on Copeland quickly became a defining motto throughout the organization, promoting dealership attributes that customers could rely on, again and again. To cement the tagline, CRG created a custom jingle that punctuated ads on broadcast, cable, and digital media.

Today, the enduring theme of Count on Copeland continues to resonate, not only helping maintain Copeland’s strong position in the New England market, but also to expand. The Copeland Automotive Group now includes Chevy and Subaru stores as well as Toyota.

“From Copeland Toyota to our additional stores in Brockton and Cape Cod, Creative Resources Group has helped us define our growing brand for nearly 20 years. They are both consistent and responsive, helping us respond quickly to changing market conditions while maintaining our creative approach. You can count on Creative Resources Group.” – Todd Copeland (Owner)