What's the first thing you do after purchasing or leasing a vehicle? Share it with a photo or selfie on social media, of course! CRG's observation became the inspiration for this campaign, where we shot real customers in smartphone-style shots along with a custom designed photo booth frame.
Edited in an Instagram style, the resulting campaign ads were fresh and fun, completely different from others in the market. With the help of CRG Auto, Toyota of Braintree has maintained consistent sales performance, enjoying a spot among the top 10 New England Toyota dealers again and again.