The Message:CRG Auto continues to innovate for Peters Honda and Peters Nissan of Nashua, this time with another strikingly unique campaign look and feel. The One to See was bold and colorful with a focus on price. Even the tagline was designed specifically to meet our goal - drive more web and showroom traffic.
The Result:CRG Auto’s blended media approach for The One to See included broadcast and OTT, digital video ads, Facebook ads, SEM, and coordinated website banners and landing pages. The new creative strategy successfully separated Peters from competitive media heavyweights in the market, keeping them on the forefront of customers’ consideration lists while maintaining budget levels.