Peters Nissan of Nashua – Personal Price

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The Message:

After Nissan released its Minimum Allowable Advertised Price requirements, CRG Auto was challenged to maintain Peters competitive advantage within compliance. Our approach turned pricing upside down, promoting high monthly savings instead of low monthly payments. Once online, visitors could click the Personal Price button to submit a lead and get a lower price.

The Result

The combination TV and digital media campaign achieved its goal, giving customers the perception of a better deal available at Peters Nissan while staying in the confines of compliance.

Pre-Production? Production? Post-Production?

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