The Message:In a sea of traditional auto ads, Peters did not stand out from their competition. CRG Auto broke the mold with an all-new Telly Award winning approach: Clean graphics, female announcer, and an unforgettable end tagline. Ads drove viewers online, where coordinated digital ads and elements created a seamless user experience.
The ResultPeters new approach and signature tagline was a driving force in re-establishing their brand. When combined with competitive pricing offers and a consistent, measured media strategy, the ads earned Peters of Nashua a spot at the top of customers’ consideration lists.