The Message:

Boston, also known as The Hub is proud of many things, but first and foremost is its sports teams. Without saying a word, this campaign invokes that feeling of confident pride and connects it with Expressway Toyota - The Hub of Used Cars. From start to finish, music to message, this campaign is all Boston.

The Result:

With a consistent media strategy and strong branding, The Hub of Used Cars helped Expressway Toyota to immediately increase used and certified sales and continues to produce results today.