The Message:

A pop of color along with animated graphics and footage grab attention for the last summer clearance push - Labor Day weekend. CRG Auto also incorporated attractive payment offers and a strong call to action with a prominent sale end date.

The Result:

As CRG Auto pushed forward with a heavy media schedule leading up to the holiday, Expressway Toyota wrapped up their model-year end clearance strong. Even in a competitive market, Expressway maintained their spot among New England’s top 5 Toyota dealers.