The MessageIn uniting Bernardi’s seven dealerships into one ad, CRG Auto found inspiration in their tagline: Bernardi for Now, Bernardi for Life. Why do customers choose Bernardi and then continue to choose Bernardi? It comes down to the core values shared throughout all dealerships.
Today’s Bernardi built strong brand awareness for the entire organization and led perfectly into individual dealership ads, which promoted attractive incentives and price offers. This combination resulted in a significant increase in showroom and web traffic.