The Message

In uniting Bernardi’s seven dealerships into one ad, CRG Auto found inspiration in their tagline: Bernardi for Now, Bernardi for Life. Why do customers choose Bernardi and then continue to choose Bernardi? It comes down to the core values shared throughout all dealerships.

The Result:

Today’s Bernardi built strong brand awareness for the entire organization and led perfectly into individual dealership ads, which promoted attractive incentives and price offers. This combination resulted in a significant increase in showroom and web traffic.