The Message:Leasing in New England had dramatically increased new car volume. Now, many of those leases were coming to an end. CRG Auto saw this as an opportunity for Peters of Nashua and created the Telly Award winning Early Lease Return campaign. Television ads drove potential customers online, where they were greeted by coordinating elements and a specialized lead-generating landing page.
The Result:Peters of Nashua became the area destination for lease returns. The landing page received thousands of views during the campaign run and strong closing ratios for leads generated.