CRGAuto – Digital Management Solutions

CRGAuto’s Digital Automotive Advertising Team creates high quality graphic assets and strategic website content that are designed to follow your dealerships’ campaign strategy and goals. CRGAuto accomplishes this task by unifying your Video and Digital Creative Development at the beginning of each month, to create one seamless look and feel that all consumers will identify with, both Television, and Digital.

Content and Creative Benefits Include:

– A collaborative structure, backed by professional specialists for efficient campaign management.
– Monthly campaign creation highlighting OEM incentives, dealership specials, or other sales events.
– Fastest Turn-around time possible for Creative development – All work performed in-house.
– Fully compliant digital advertising for all manufacturers.

Service or Package

Essential – $950/mo.

Advanced – $1,450/mo.

On-Demand Digital Coordinator

Digital Ad Coordination with Broadcast

Tie-In to Tier 1 & 2 Messaging (Logos)

As Needed

As Needed

Customized Home Page Slides

3

5

Local Competitor Pricing Research

Updated Vehicle Specials (Lease/Purchase)

3

5

Disclaimer Writing

Updated Parts & Service Specials

3

5

Landing Page Design and Development

2

4

Removal of Expired Content

Digital Display Ad Banners (IAB)

1 Ad Set

3 Ad Sets

Pre-Roll Video Coordination

Reputation Management Monitoring

Weekly

Social Media Cover Images:
(Facebook/YouTube/Twitter)

Creative Submission to Compliance

Creative Submission to 3rd Parties

Customized Lead Generation Forms

Website Functionality Improvements

A-La-Carte

2 Hours Included

Full Website Compliance Submission

Quarterly

Monthly

Service Descriptions

On-Demand Digital Coordinator
CRG will provide you with a dedicated Digital Coordinator, which will assist you and those within your dealership regarding your digital ad creation, as well as gathering the necessary information to produce your ads promptly, and accurately.

Customized Home Page Slides
Homepage Slides are an important piece of real-estate on your dealership’s website, as it is the most prominent place to display your special offers and unique selling propositions. CRG will create these graphic assets for you, place them on your website’s homepage, and link to them to an appropriate landing page.

Vehicle Specials
Your customers should always know what’s for sale. Vehicle specials that highlight your low monthly payments or discounts are a great way to increase your website conversions. CRG will create and update these vehicle specials every month for you as your incentives change.

Parts & Service Specials
Parts and Service Coupons on your website and a great way to attract new Service Customers. CRG will co-ordinate with your Parts and Service managers to update these coupons each month.

Removal of Expired Content
The only thing worse no specials are expired ones. As they can detract customers from contacting you if they see a deal is no longer available. CRG will promptly remove these expired deals from your website as their incentive dates run out.

Competitor Pricing Research
Knowing how your competitors are pricing their vehicles is important when creating your own offers. Being too high or too low can take you off the consumers’ consideration list.

Social Media Cover Images
As campaigns change, CRG will update your primary social media outlets (Facebook, Twitter, and Youtube.) with properly formatted campaign related graphics.

Creative Submission to 3rd Parties
CRG will coordinate with your digital vendors directly to insure they are running the most recent and up-to-date ads available.

Website Functionality Improvements
CRG will assist you and your website providers in keeping your website updated and fresh. These kinds of updates include development projects such as:

  • New Website Buttons
  • Widgets and Plugins (if applicable)
  • Site Navigation Modifications
  • Site Layout Changes
  • SRP/VDP Page Modifications

Ad Coordination with Broadcast
Unlike many digital advertising providers, CRG will design your digital assets in perfect harmony with your current traditional messaging and style guide. Allowing your dealership to have an unmatched level of consistency in your messaging, increasing its effectiveness.

Tie-Ins to Tier 1 & 2 Messaging
A strong advertising method for many dealerships is to tie-in to regional and national campaigns. CRG can add these campaign elements to your digital marketing assets as you see fit.

Disclaimer Writing
CRG will write compliance-friendly disclaimers based upon your vehicle incentives every month, and submit them along with your digital advertising.

Reputation Management Monitoring
People are talking about you, and it better be good. A bad review left unchecked can limit your sales potential, or worse. CRG will monitor top review sites, and provide you with updates on what others are saying, and suggestions on how to respond.

Landing Page Design
Landing pages are an important part to any digital advertising campaign. They reinforce your advertising message and allow you to go into great detail about special programs and offers. They can also improve your websites search engine rankings. CRG will produce the landing pages necessary to tie-in to your overall ad campaign.

Digital Display Ad Banners (IAB)
If your dealership utilizes Display Advertising Campaigns. We’ll create a display ad set for the campaign. A display ad set will include:

  • one leaderboard
  • one medium rectangle
  • and one wide skyscraper-style display ad.

Once completed and approved by compliance, these ads will be delivered to the appropriate Ad Network for airing.

Creative Submission to Compliance
All CRG advertising which relates to a specific Brand will be submitted to the appropriate manufacturer’s Compliance Bureau (If Applicable).

Customized Lead Generation Forms
CRG will develop customized lead generation forms for your website or landing page as needed to enhance your sites conversation rate for campaigns and advertisements. CRG can even integrate these forms with your CRM system*!
*If a compatible system exists.

Full Website Compliance Submission
Although CRG will submit each advertisement to compliance as they are produced. Many dealerships can benefit from a full website compliance submission as well, insuring that the entire website is compliant in case an unscheduled audit is performed.* CRG will either correct any non-compliant site content, or, coordinate with your dealership or website provider to accomplish these tasks to bring your website back to compliant standing.
*Frequency of submission depends on service package