Toyota of Braintree – Selfie

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Project Details

Client: Peters of Nashua

Date: April, 2017

The Message:

What's the first thing you do after purchasing or leasing a vehicle? Share it with a photo or selfie on social media, of course! CRG's observation became the inspiration for this campaign, where we shot real customers in smartphone-style shots along with a custom designed photo booth frame.

The Result:

Edited in an Instagram style, the resulting campaign ads were fresh and fun, completely different from others in the market. With the help of CRG Auto, Toyota of Braintree has maintained consistent sales performance, enjoying a spot among the top 10 New England Toyota dealers again and again.

Pre-Production? Production? Post-Production?

Get the CRG Crew to Work For You.