Expressway Toyota – Summer CH-R

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The Message:

To drive sales on Expressway Toyota’s large inventory of Toyota’s new CH-R crossover, CRG Auto created this striking campaign for regular broadcast and translated for Spanish television. Fun and colorful, the ad fit CH-R’s unique personality and set itself apart from anything else in the market.

The Result:

Expressway was the only dealership with a CH-R specific ad and sales continued to increase as the campaign gained momentum over the summer. CRG Auto helped Expressway Toyota meet their goal, selling more of the new crossover than others in the market.

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