The MessageAfter a ton of market and consumer research, CRG Auto found that trust in brands had dropped significantly during the early to mid 2010’s. People were tired of misinformation and integrity was a new form of competitive advantage. Count on Copeland is a campaign designed to capitalize on this by promoting dealership attributes that customers can rely on.
Count on Copeland’s campaign message was reinforced in the dealership, which already had a long-standing reputation for customer service and straightforward value. It was a perfect match! Today, the enduring theme of Count on Copeland has helped grow and maintain Copeland Toyota’s strong position in the New England market.