The Message:Count on Copeland is a brand theme founded in trust and transparency. To further strengthen those values and apply them to both Copeland Toyota and Copeland Chevrolet, CRG Auto filmed owner Todd Copeland sharing his business philosophy. No script, no teleprompter. The resulting 30-second ad was real, straightforward, and honest.
The Result:Two Mottos was a stark contrast to fast-paced, incentive-driven dealership ads and perfectly reinforced the Count on Copeland message. For many customers, integrity is a new competitive advantage and it shows. The enduring Count On theme has helped grow and maintain Copeland Toyota and Chevy’s strong positions in the New England Market.