Expressway Toyota – We Are

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Project Details

Client: Expressway Toyota

Date: March, 2016

The Message:

Brilliant in its simplicity, CRG Auto's We Are campaign for Expressway Toyota says it all in just 15 seconds: Quality, Service, Selection, and Value. Plus an attractive lease offer! The quick moving color changes and dramatic soundtrack add further sensory appeal, catching and holding the viewers attention from start to finish.

The Result:

We Are television ads received many accolades, including a 2017 Telly Award, but even more importantly, the simple message resonated with viewers, helping to catapult Expressway Toyota to third place in the New England market.

Pre-Production? Production? Post-Production?

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