Audi Natick – Rise Above

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Project Details

Client: Audi Natick

Date: June, 2016

The Message:

CRG Auto was shooting exteriors at Audi Natick, an impressive, beautiful store. As the 30-foot jib arm slowly revealed the grandeur of the building at dusk, our director was inspired to create the simple and elegant tagline. One shot and just a few words on the screen. No catchy tunes, no voiceover. Yet this ad said it all, a perfect fit for the refined Audi audience.

The Result:

Audi Natick was once lost in the shuffle of traditional ads. Rise Above changed all that, cutting through the noise and distinguishing Audi from other Bernardi Auto Group dealerships.

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