The Message:CRG Auto was shooting exteriors at Audi Natick, an impressive, beautiful store. As the 30-foot jib arm slowly revealed the grandeur of the building at dusk, our director was inspired to create the simple and elegant tagline. One shot and just a few words on the screen. No catchy tunes, no voiceover. Yet this ad said it all, a perfect fit for the refined Audi audience.
The Result:Audi Natick was once lost in the shuffle of traditional ads. Rise Above changed all that, cutting through the noise and distinguishing Audi from other Bernardi Auto Group dealerships.